Virgil Wong, CEO of Medical Avatar, was interviewed for today’s issue of Crain’s Health Pulse, a daily newsletter published by Crain’s New York. A brief quotation from the publication reads:
Columbia researcher Virgil Wong started Medical Avatar to encourage patient engagement with their electronic health records. Just 1% to 2% of patients engage with their EHRs, he said, because when a patient logs in, he sees the same data as doctors. “You’re seeing test results and raw data—there’s a lot of interpretation required, and a lack of ability to use the data in a meaningful way,” he added. Medical Avatar creates systems that pull EHR data onto a virtual model of the patient’s body, creating a visual history of symptoms or procedures. This approach also gets patients more emotionally invested in their own care, thanks to something called the self-reference effect, said Mr. Wong. “Having patients using their own body as a model makes it a little more relatable and easier to process,” he said.
Crain’s New York is a leading print and online publication that offers breaking news stories, detailed statistics, and market analysis on over a dozen key New York industries. Crain’s Health Pulse is a daily newsletter on the business of health care.
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January 6th Issue Featuring Medical Avatar (subscription required)
